Major search engines like Google, Yahoo, and Bing use Mircodata to help better understand website content and use it provide the best possible results for users. See how it could work for you.
how microdata helps improve CTR
For better short-term and long-term organic results, SEO specialists have found that it is best to include keywords within the URL that relates to the location of articles, pages, categories, and/or products.
optimize the structure of your URLs