Major search engines like Google, Yahoo, and Bing use Mircodata to help better understand website content and use it provide the best possible results for users. See how it could work for you.
how microdata helps improve CTR
If your website is not mobile friendly, then chances are that your company is already missing out on online sales. In 2016 the number of smartphone users is estimated to reach around 200-million in the US and 2-billion users worldwide.
what does this mean for you?