If your website is not mobile friendly, then chances are that your company is already missing out on online sales. In 2016 the number of smartphone users is estimated to reach around 200-million in the US and 2-billion users worldwide.
what does this mean for you?
The better you are able to understand the customers' journey as they interact and engage with content, the easier it will be to know what works and what may not be working throughout the site.
learn about google analytics