Hyperlinking within a PDF report or Word Document is a handy way to direct users to a place on the Internet you would like them to go. Find out how in this month's Tech Tip on how to create hyperlinks.
The better you are able to understand the customers' journey as they interact and engage with content, the easier it will be to know what works and what may not be working throughout the site.
Major search engines like Google, Yahoo, and Bing use Mircodata to help better understand website content and use it provide the best possible results for users. See how it could work for you.