Hyperlinking within a PDF report or Word Document is a handy way to direct users to a place on the Internet you would like them to go. Find out how in this month's Tech Tip on how to create hyperlinks.
Many factors come in to play when websites utilize Microdata properly, and the result can be a snowball effect of new high-quality traffic.
The better you are able to understand the customers' journey as they interact and engage with content, the easier it will be to know what works and what may not be working throughout the site.