Custom Responsive eCommerce Web Design Services
eCommerce websites that function seamlessly on all mobile-friendly devices will help to increase sales and improve conversions, while also having a better chance to outperform competitors in search results at Google. If your eCommerce business website is not fully responsive, this is a great time to start thinking about updating your website with a custom responsive web design.
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There are a ton of mobile statistics and trends to consider, but it really all boils down to one question: "Do you leave the house without your smartphone?" Ignoring this rapidly growing subset of commerce is one of the most detrimental decisions a business can make.
Mobile Industry Stats & Trends
WHO is mobile?
As of October 2014, 64% of American adults own a smartphone and 42% of American adults own a tablet computer. (Source: Pew Research Center, Mobile Technology Fact Sheet)
The number of smartphone users worldwide will surpass 2 billion in 2016, according to new figures from eMarketer—after nearly getting there in 2015. (Source: 2 Billion Consumers Worldwide to Get Smart(phones) by 2016)
Prospress had some interesting statistics about who, demographically, are making purchases online (Source: Who is Shopping Online and on Mobile in the US?, Prospress):
In 2013, 22% of men bought something using their smartphones, compared with 18% of women.
Millennials (age 18-34) spend more money online each year than any other age group, $2,000 annually on average.
One in four US mobile shoppers is over the age of 55.
More than half of online shoppers live in homes with an annual household income of $75,000 per year.
78% of US adults who shop online have some college education, while 46% have college degrees.
WHAT are they doing?
57% of users won't recommend a business with a poorly designed mobile site, and 40% have turned to a competitor's site after a bad mobile experience. (Source: Google’s Mobile Playbook)
Consumers spend 15+ hours per week researching on their smartphone and on average visit mobile websites 6 times. (Source: Mobile Path to Purchase , Google)
Mobile devices will account for 30 percent of global retail e-commerce spending by 2018, up from 15 percent in 2013. (Source: Mind-Blowing Stats About Mobile Commerce, CMO)
70% of mobile searches are followed up by a consumer action within an hour. (Source: What Mobile Buyers Are REALLY Doing on Your Website, Hubspot)
90% of viewers hop from one device to another to complete a task. (Source: What Mobile Buyers Are REALLY Doing on Your Website, Hubspot)
By the end of 2017, U.S. mobile users will spend $90 billion via mobile payments, a 48 percent increase over the $12.8 billion spent in 2012. (Source: Mind-Blowing Stats about Mobile Commerce, CMO)
WHERE are they using mobile devices?
NOW what do I do?
78% of retailers plan to invest in mobile commerce this year. (Source: 7 Mobile Marketing Stats That Will Blow Your Mind, Convince & Convert)
47% of consumers who have made a mobile transaction in the past year expect the experience on their mobile devices to be better than the experience in-store, 80% expect the experience to be better than or equal to in-store and 85% expect the experience to be better than or equal to online using a laptop or desktop computer. (Source: Harris Interactive & Tealeaf Survey).
Apparel, accessory and footwear retailers plan to spend an average of $65,000 on mobile this year. (Source: Mobile Commerce Data Book, Internet Retailer).
If these statistics don’t convince you that mobile commerce is here to stay – just ask Google. Responsive website design is preferred by Google, who currently owns 67% of the market share among all search engines. (Source: Google Once Again Claims 67% Search Market Share, SearchEngineWatch). Responsive website design was created to meet the demand for a better mobile experience for internet users.
M-commerce, or commerce via mobile, is the fastest growing sector of commerce. (Source: Mobile Commerce Sales Are Growing Three Times Faster Than Overall E-Commerce, Business Insider).
About The Retail Industry
The Retail industry generates around 19% of Global GDP and employs approximately 9% of the World population. Any organisation that sells a finished good
to a consumer is generally considered to be a retailer. Historically, retail outlets originated from local markets where traders could exchange goods and services. Towns, villages and entire cities originated from a trading centre. (Source: white pages
- retail business advertising.)
Responsive web design is not the same as mobile-friendly website design. Mobile design entails creating an entirely new website or web app with content specifically created for the mobile experience. Responsive Design, on the other hand, means that the same domain, the same content, and the same syntax…respond to different viewports (screen sizes) to provide the best user experience possible for each device. (Source: What is Responsive Design?, Ugurus).
Responsive design will enhance your users’ browsing and shopping experience by providing them with a seamless experience across mobile, tablet and desktop devices.Responsive design allows you to manage one system for content, orders and customer information – which is better for SEO, allowing you to rank well for your site by maximizing your time and giving one URL for search engines to crawl. Responsive design is the only technology that currently keeps pace with the rapidly changing landscape of the web – “future-proofing” your website.
Responsive design is the only design for your website project; contact the INSYTE eCommerce development team today to get started.
Have questions or ready to get started with an eCommerce website project?