If your company currently has an online presence that is not designed and optimized for handheld devices, you could be missing out on high-quality traffic and sales.
Investing in a mobile commerce ready web design could help to double online sales and increase overall company profits. According to internetretailer.com, online sales made from mobile devices and tablets are predicted to increase to nearly half of total eCommerce sales by 2018.
What does this mean for your business?
If your website is not mobile-friendly, then chances are that your company is already missing out on online sales. In 2016 the number of smartphone users is estimated to reach around 200-million in the US and 2-billion worldwide.
The number of tablet and smartphone users making purchases on their mobile devices will increase significantly in the years ahead, Goldman Sachs predicts. 535 million consumers around the globe will make a purchase on their mobile devices this year; that figure will grow 28% to 686 in 2015, increase 21% to 830 million in 2016, jump 16% to 961 million in 2017, and rise 13% to 1.09 billion in 2018, the investment bank says. (Source: Mobile Commerce Will be Nearly Half of eCommerce in 2018, Internet Retailer)
With this information in mind, online businesses and eCommerce based websites should consider having a fully responsive web design in order to meet the demands of tech-savvy customers.
A fully responsive mobile commerce website provides seamless integration throughout all devices - desktop, tablets, and mobile phones. This makes it easy for visitors to read content, view images, and helps product photos display more clearly without having to zoom in or out. It has been proven that if a website visitor has trouble finding what they’re searching for on your website, they will likely leave your site and continue their search elsewhere.
A mobile friendly website allows potential customers to find what they are looking for and make a purchase without the need of using a desktop computer. As research has indicated, it won’t be long until making online purchases on smartphones and/or tablets is preferred over desktop devices.
Is your company aware that mobile-friendly websites are now able to rank higher than sites that are not mobile ready?
Yes, it’s true! In April 2015, Google made notable changes to their mobile search algorithm, which now favors websites that are considered to be smartphone-friendly. Marketing experts and online retailers have started to take the necessary steps to account for this update to Google's algorithm.
You can even test to see if your company's website is mobile ready by using Google's Mobile-Friendly Test Tool.
Our eCommerce services provide the ability for our client request customized solutions that will help their business remain on top of eCommerce marketing trends. Take your sales to the next level with a feature rich mobile-ready website along with an online marketing strategy and search engine optimization services from INSYTE.
Read client success stories of mobile friendly responsive websites that are developed on the INSYTE eCommerce platform.
Unleash the potential of your business online with a responsive mobile-friendly eCommerce website by INSYTE. Contact us today!