Part 3: eCommerce Microdata Case Studies

Part 3: eCommerce Microdata Case Studies

Case study data in this article is based off of traffic data from both PureButtons.com and StandOutStickers.com after integrating microdata schema for eCommerce.



Both of these websites integrated eCommerce based microdata schema recently. As a result it was found that both of these sites experienced a notable increase in new visitor sessions, return visitor sessions, and even an increase in revenue!
 
Custom Buttons by PureButtons.com
  Custom Stickers by StandOutStickers.com

This post is part 3 of a series about microdata schema. Read Part 1: The SEO Benefits of Using Microdata Markup  to learn more about the advantages and benefits we outlined related to using Microdata for eCommerce and non-eCommerce websites. The second article in the microdata schema article series related to search engine optimization, Part 2: How to Use Microdata to Acquire New Organic Traffic, discusses the importance of using microdata to obtain new streams of organic traffic from Google and other major search engines.
 
Proof is in the data! This microdata case study highlights important data points and provides before and after comparison data from 2 different eCommerce websites that were developed on the INSYTE eCommerce platform.
As part of this case study, the INSYTE marketing team randomly selected 1 month to sample data from to see how the traffic and revenue compared to the same month from last year. We'll also compare traffic data from 6 months before and after microdata was added for both websites. Lastly, we'll compare traffic from the 6 months after microdata was implemented to the same 6 month period from last year.

This is what you will be looking at as you view the data from both ecommerce sites before and after they started using microdata:

Traffic compared to the same month last year:
  • 1m to 1m before and after microdata
  • 6m to 6m before and after microdata

Traffic data compared to the previous period:

  • 6m to 6m before and after microdata

Among the increases reported after starting to use microdata, both sites experienced an increase in revenue and revenue from organic traffic sources within all comparison report data.

Within the traffic and eCommerce revenue data of the first two comparison reports:

StandOutStickers.com reported a nearly 100% increase in revenue from organic traffic

PureButtons.com reported over a 200% increase in revenue from organic traffic
 

Traffic data compared to the same month last year:

The data in this first section compares traffic and revenue from a 1 month sample, compared to the same month last year. StandOut Stickers reported a 91% increase in revenue from organic traffic, while Pure Buttons reported an over 200% increase in revenue from organic traffic within the same reporting period.

1m to 1m before and after microdata comparison report
Aug 1, 2016-Aug 31, 2016 - Compared to: Aug 1, 2015-Aug 31, 2015

Custom Stickers by StandOut Stickers

Sessions
132%

New Visitors
186%

Return Visitors
132%

Transactions
32%

Revenue
21%

Organic Traffic
163%

Revenue from Organic Traffic
91%

Revenue from New Visitors
126%

Revenue from Return Visitors
28%



1m to 1m before and after microdata comparison report
Aug 1, 2016-Aug 31, 2016 - Compared to: Aug 1, 2015-Aug 31, 2015

Custom Buttons by Pure Buttons

Sessions
26%

New Visitors
30%

Return Visitors
19%

Transactions
42%

Revenue
100%

Organic Traffic
35%

Revenue from Organic Traffic
207%

Revenue from New Visitors
64%

Revenue from Return Visitors
108%

 

Traffic data compared to the previous 6 month period:

The data in the second section compares traffic and revenue data from the first 6 months after eCommerce microdata code was added, compared to the data from 6 months immediately before microdata was added to both sites. StandOut Stickers reported a 37% increase in revenue from organic traffic, while Pure Buttons reported a 83% increase in revenue from organic traffic within the same reporting period.


6m to 6m before and after microdata comparison report
Feb 1, 2016-July 31, 2016 - Compared to: Aug 3, 2015-Jan 31, 2016

Custom Stickers by StandOut Stickers

Sessions
56%

New Visitors
62%

Return Visitors
32%

Transactions
32%

Revenue
21%

Organic Traffic
82%

Revenue from Organic Traffic
37%

Revenue from New Visitors
24%

Revenue from Return Visitors
21%


 

6m to 6m before and after microdata comparison report
Feb 1, 2016-July 31, 2016 - Compared to: Aug 3, 2015-Jan 31, 2016

Custom Buttons by Pure Buttons

Sessions
17%

New Visitors
18%

Return Visitors
14%

Transactions
16%

Revenue
30%

Organic Traffic
20%

Revenue from Organic Traffic
83%

Revenue from Organic Traffic
14%

Revenue from Return Visitors
34%

 

Traffic data compared to the same 6 month period last year:

The data in the third section compares traffic and revenue data from the first 6 months after eCommerce microdata code was added, compared to the data from the same 6 month period last year. Pure Buttons reported a 130% increase in revenue from organic traffic within the same reporting period. (eCommerce conversion tracking was not enabled for the full span of the reporting period in 2015 at StandOut Stickers.)


6m to 6m before and after microdata comparison report
Feb 1, 2016-July 31, 2016 - Compared to: Feb 1, 2015-July 31, 2015

Custom Buttons by Pure Buttons

Sessions
39%

New Visitors
62%

Return Visitors
2%

Transactions
10%

Revenue
21%

Organic Traffic
8%

Revenue from Organic Traffic
130%

Revenue from New Visitors
23%

Revenue from Return Visitors
21%

 

 

INSYTE Consulting Group can help your business at Google by using Microdata.

Interested in learning more about how we can help you grow your business on the INSYTE eCommerce platform?

Our Microdata markup feature is now included free for 6-months upon your request when your company has an eCommerce website developed by INSYTE.

We are so confident in the SEO benefits of our eCommerce microdata feature, we want our companies to see it in action and allow it to pay for itself before having to pay a dime for it!

Please note: The eCommerce microdata free trial offer noted above is currently limited to the available capabilities that have already been developed for the INSYTE eCommerce Microdata feature.

Currently we are also extending a limited-time offer to clients that have eCommerce and non-eCommerce based sites that are hosted on the INSYTE website platform. New custom Microdata and Schema markup features are able to be developed at a reduced rate of 50% off.

contact insyte
 
Please contact the knowledgeable marketing professionals at INSYTE Consulting Group to learn more, ask questions, or find out how we can integrate Microdata into your website.