Comparing different eCommerce website platforms:
Finding the perfect eCommerce platform to develop a business website can be a time-consuming process, especially when you are not willing to compromise when it comes to having special features and the ability to add new custom functionality at any point in the future. 
Often business owners attempt to save money by cutting corners when it comes to selecting the best eCommerce platform; using a do-it-yourself platform may look like an appealing option to some, but avoiding a look at the possibilities that the future holds may often be "a nail in the coffin" for some businesses.
From an SEO perspective, using low-budget online Commerce platforms like
Shopify or
WooCommerce may help a new web-based business get off the ground for less money, but web-based eCommerce services like Shopify force shoppers to navigate away from the main website to complete secure transactions.
Not only is redirecting shoppers to a different website to process online payments bad for SEO, it's also terrible for user experience. If the low cost of getting a new website developed seems like a point of value, be aware that these types of open-source shopping carts will probably end up costing you and your business more in lost sales and wasted time in the long run.
Another major shortfall related to using a simple out-of-the-box eCommerce solution is not having the ability to develop custom website features. WooCommerce is typically a highly recommended eCommerce platform for small-businesses, but when the business grows, it is possible to quickly outgrow the capabilities that platforms like this offer. WooCommerce and 3rd party developers offer plugins that will help to enhance the functionality, however keeping these types of
WooCommerce plugins up-to-date and secure can be a challenge. In many cases, businesses will be at the mercy of multiple 3rd party developers which may or may not provide updates and security patches in a timely manner.
Choosing the best eCommerce platform the first time will lead to better chances at long-term success!
When your business needs a new, unique eCommerce store, taking the time to search for the best company that provides custom eCommerce web design services and selecting the right eCommerce platform the first time will help set your business up for a better chance at success. Not only is changing website platforms a very time-consuming process, the negative aspects related to SEO outweigh the importance of other factors, meanwhile they are often overlooked. All things considered, companies that have custom eCommerce websites developed are more likely to succeed compared to businesses that create new websites using the same old cookie-cutter approach.
Custom eCommerce website development companies like INSYTE are able to provide small to mid-size businesses an advantage by developing 100% unique websites that are optimized to generate high-quality traffic and designed to convert! The eCommerce platform INSYTE uses is home-grown and has been built from the ground up for over the last 15 years; the combination of features and functionality offered within the INSYTE eCommerce platform is not able to be found on any other eCommerce platform.
Every new custom eCommerce web design is fully responsive and developed with HTML, CSS, and ASP.NET on a fully managed platform that uses SaaS. “The INSYTE eCommerce team is dedicated to the success of companies we do business with.” Developing an eCommerce strategy that works for your company often requires a creative out-of-the-box approach; the internet marketing and technical SEO services offered by INSYTE and other similar companies are able to assist with these types of creative internet marketing processes, including category and product page optimization.
eCommerce web design services from a company that specializes in developing custom eCommerce websites will surely produce better results compared to outsourcing tasks to different developers. Hiring a company dedicated to providing eCommerce development services can provide many other advantages such as in-house SEO and internet marketing packages that will help to keep everything under one roof.
Businesses that select the path of custom eCommerce development compared to attempting to manage the processes in-house are more likely to have better short-term and long-term success.
The value of hiring an experienced local web development company: Professional eCommerce website development companies often offer free project management services as part of the web development services provided. These types of services help to streamline the process for all parties involved, and the end result is an eCommerce website that is ready to sell. This often also includes free support services and free project management services for any new custom features that are requested to be developed in the future. These types of valuable perks should not be cast aside! Think about how much time it takes to figure out how to fix a problem or find a development company that is able to make changes to add or enhance features; hiring one company to manage the project management, custom website design, SEO and internet marketing will allow businesses and business owners to remain focused on what they do best. Having the ability to meet face-to-face with the project manager of a local web development should not be undervalued, and don't forget how much time can be saved when you can simply pick up the phone at any time to call and ask questions or request support.
Integrated tools and features to help drive traffic and sales are important: To promote the site, it's essential to have easy access to internet marketing and search engine optimization features including a simple meta tag management process, automated system emails, and automated email newsletter blasting. Integrated tools like abandoned cart emails and sending friendly reminders asking customers to leave a review, will also assist with the process of converting first-time customers into repeat customers much easier! If you are not sure how the process of automating abandoned cart emails can help to drive sales, follow this link to learn how abandoned cart emails help businesses re-engage customers to get a better understanding of the value of this service, which only about one-fourth of eCommerce websites use.
Why do custom eCommerce websites get more sales? Having a unique site design, branding concepts, and style will help business websites to be more appealing to potential customers as well as repeat customers. Features that make it easy for shoppers to find what they are looking for and manage the checkout process with ease, will attract more attention compared to sites that have typical out of the box features and functionality. Having a company dedicated to eCommerce that your business can rely on will drastically improve the end product and provide a much better user experience for all website users.